MAKE MORE MONEY

MARKETING SEMINAR

Learn To Use The Internet
Search Engine Optimization
Digital Marketing
Web Design

DOMINATE YOUR COMPETITION!!!

I. SEARCH ENGINE OPTIMIZATION

What's your definition of
Search Engine Optimization
and/or what does it mean to you?

My Definition of SEO

The Direct Relationship(s)
between Search Engines,
Websites/Mobile Apps,
and Search Engine Results.

In other words,
Search Engines,
simply, acquire information,
and provide it.

Optimizing a Website/Mobile App
for a Search Engine,
and gaining guaranteed results,
is a myth.
Keywords & Backlinks don't work.

There are
Best Website Practices and
specfic tactics & theories.

II. THE FOUNDATION
WEBSITES AND MOBILE APPS

To fully understand and exploit The Internet,
we must understand the
construction of Websites and Mobile apps.

A. Building Websites and Mobile Apps

All Websites and Mobile Apps
are built in Code Editors,
with HTML or an equivalent,
as a foundation.

VS Code


VS Code Logo

Though free too use and download
VS Code is the chosen
Code Editor by many
Programmers and Software Engineers.

HTML stands for
Hyper Text Markup Language
and CSS stands for
Cascading Style Sheets.

Heading Tags and
The Paragraph Tag


Heading Tags and the Paragraph 
      Tag of HyperT ext Mark Up Language

These HTML tags are for text
seen on Webpages.

The "Alt Tag"


VS Code Logo

Alt Tags are used for images,
Gifs, logos, videos;
anything not written.

Title Tags and
Description Tags


VS Code Logo

These are the tags we care
the most about,
especially Title Tags.

We Shall Return To


TITLE TAGS

B. Where To Build Your Website(s)

Content Management System (CMS)
& Hosting

Shared Hosting
versus
Dedicated Hosting

Wordpress.org


Wordpress.org logo

Over Forty (40) percent of
websites on the World Wide Web
are powered by Wordpress.org.

Kinsta


Kinsta Logo

The best of the best
for Website Hosting.

C. Tracking Your Website

Google will provide a wealth of data,
about your website.

Google Site Kit


Google Site Kit Logo

A Wordpress plugin
that makes access easy.

Search Console


Gooogle Search ConsoleLogo

Study your search traffic
and much more.

Google Analytics


Google Analytics Logo

Study your visitors
and much more.

III. RANKING HIGHLY IN
GOOGLE SEARCHES

Trust, Trust,
and more TRUST,
and wikipedia.org.

ALGORITHMS

Algorithms control everything.
Algorithms change everyday.
Algorithms are triple top secret.
Algorithms compare data.

The best Data & Trust helps win.

Marketing,
Brand Name
& Google Ranking

Marketing creates Traffic
Traffic creates Data
& Data creates Rankings

IV. MAKING MONEY
WITH AN ONLINE PRESENCE

Domain Name

Title Tags

Google Business Page
and Google Reviews

Full Website

Social Media Ads
Make a great video

@blackmanteachesseo

♬ original sound - Da'Rel-Da'Rel


Google Site Kit Logo

Google Site Kit Logo


Google Site Kit Logo

IV. MAKING MORE MONEY
WITH A LARGE ONLINE PRESENCE

The Most Visited Website
in the world provides
a free service.

1.6 Billion per year.


Credit Karma Logo

700 Million per year


Craigslist Logo

41 Million


Rock Auto Logo

One Billion in sales.


Mark Spain Logo

7 Million per year.